The Dsquared2 shop in Bicester Village stretches across one floor. With vibrant contemporary interiors and rails filled with latest collections. The whole Dsquared2 brand experience starts at the store and carries well beyond the streets. Great attention to detail and Italian tailoring, trademark the brands clothing items and the store interiors alike.
Creating buyer-friendly environment through an innovative design is a common theme now. That’s why a big number of newly constructed boutiques or recently refurbished stores are embracing modern design trends. Retailers appreciate the important role retail interior design plays in helping shops increase their profits. Also, with so much competition within the industry, stores are now more than ever, engaging the commercial interior design specialists to distinguish themselves from the competition.
The London and Dubai based Allen Architecture Interiors Design company were the masterminds behind the store’s interior design. The architects from AAID made sure the Dsquared2 brand consistency is immediately evident. The striking use of colours and luxury display units are evident as soon as the customer walks through the door. All that creates a one-off unique journey and shopping experience for the potential buyer.
My challenge for this retail interior photography project was to capture the intricacy and detail to the store and use of the available space.