London showroom interior photography
Ultrafabrics is the Japanese-American performance fabric manufacturer, with their showroom in the London most progressive area of Clerkenwell.
The brand of innovative fabrics specialises in high-performance, animal-friendly materials to luxury brands in the hospitality and furniture industries amongst others.
Ultrafabrics London showroom focuses on a creative journey for their visitors. It’s in the form of installations, expert talks and interactive activities. The visitors are encouraged to explore the Japanese background of Ultrafabrics and the role that colour and comfort influence our lives.
The company has chosen the London Clerkenwell for their first global showroom, which opened in 2018. Clerkenwell is a valuable hub of business and creativity within the interior design community.
Ultrafabrics is a very progressive brand with amazing vision to push the boundaries on how the fabrics are used in creating the connection between humans and design.
The brief for this showroom interior photography was to capture the vibe of the brand. The images showcase the colour fabrics and the laser-cut patterns connecting them to their history of manufacturing in Japan.